TikTok is introducing a updated setting that permits them to lessen the amount of artificial intelligence-produced content appearing in their timelines. This move comes as the platform announced that it now features more than 1 billion AI-generated clips.
Testing and Rollout
The update is being tested over the coming weeks before a full-scale rollout. This shift coincides with a rise in content created by AI, fueled by recent video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the most rapidly expanding content creators on another major platform primarily display AI-generated videos. A large amount of this content is considered “AI slop”, a label for inferior, bulk-generated content that is typically absurd or dreamlike.
Our research shows that many people like content produced via AI tools, including computer-generated images to informative clips, and we want to offer the community the ability to increase or decrease of that, depending on their own choices,” commented a company executive.
AI on the Platform
TikTok announced that there are presently over a billion videos on its app tagged as made with AI. Collectively, in excess of 100 m pieces of content are submitted to the app each day, making AI content a relatively small portion of its complete catalog.
Customizing Your Feed
Members will be in a position to limit or boost the amount of AI-generated videos they see by accessing the content preference feature in the app and selecting AI-made media. Further subjects that currently be adjusted under the tool include current affairs, fashion, cosmetics, and movement.
Content Labeling and Policies
Its guidelines oblige content makers to label lifelike AI-made content, and it prohibits dangerous AI impersonations of well-known individuals or crisis events. Any realistic AI-generated clip that is unmarked can be removed under its community policies.
Furthermore, the service will henceforth attach an artificially created tag to content made using its own AI tools, or flagged by an cross-platform project for identifying AI-generated material. This action is intended to deter users from seeking to circumvent the tagging system.
Responsible AI Funding
The platform is also launching a $2m awareness program for professionals and institutions to produce educational content about using AI responsibly. This initiative will support educational bodies dedicated to educating coding and technology.
Moderation Strategy
The video-sharing app has justified its content review process, following debate over proposals to lay off a large number of content moderators in the United Kingdom. TikTok is set to eliminate 439 jobs in its content moderation team in London, with worker representatives and internet security professionals expressing worry that people are being substituted by machine-led review.
A trust and safety lead clarified that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most graphic content prior to it is viewed by staff. TikTok stated a notable drop in shocking and graphic content handled by human moderators over the previous year due to reliance on its AI tools.
“We think that it’s essential to combine people and machines to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we also think it’s extremely critical to limit contact with dangerous material as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”
